Vespa Scooters Usa Piaggio
The scooter market?
What demographic is Piaggio USA targeting with the new Vespas that are on the market? What kind of people would be most receptive to Vespa's and their advertising? Lifestyles? Interests? Needs? Wants? Desires?
This sounds like a class assignment. 
You can get some good clues on their Website, especially the featured blogs:
One "celebrates the urban mobile lifestyle...and links on the latest tools to help individuals get around any city more quickly..."
The other "is all about the journey we call life, and the road to explore, wander, roam, and discover..."
Since Piaggio is featuring those blogs, you can bet their target market is demographically identical to the people those blogs are written for.
You can also get an idea about the demographics by looking at the calendar -- where they will be showing the scooters. They expect their target buyers to be at those places.
Good luck!
