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Bosch, Panasonic water heater is a good thing you left?

In 2006 was ranked the world's multinationals 54 Bosch Water Heater in China's production base in Shunde, Guangdong, quietly closed, which means that the water heater Bosch fade into the Chinese market. Bosch water heaters, water heaters, a joint venture in 1995 and the Divine, became China's largest water heater manufacturers. To linger in China in 2006, Bosch operates in China up to 10 years, but it was unprofitable.

By 2007, also from China, Japan, Matsushita heaters, gas stoves and other kitchen appliances retirement from the market.

Bosch Group, said, when water heater manufacturing base to move into a joint venture between Shanghai and forests, while the Panasonic PR China headquarters said the company until the end of March this year, the world's end gas ranges and gas water heaters in the production and sale of a strategic shift.

These two technologies have been the market leader in China's water heater multinational brands to withdraw from the Chinese market, China Water Heater from both brands to market performance, are powerless in the long term sustainability of China's water heater industry price war, but not stop, water heater brands in China as a "beat foreign brands "and cheering when the water heater industry in China, we can not see the lack of international value capital investment. Yuhuan production in China in 1979, one gas water heater, 1984, China produced the first safe God (With flame failure protection), water heaters, gas, then Macro, 10000, and the rise of China to the gas heater water, once a prosperous, most prosperous and more than 500 companies in Western and Asian multinationals such as the German Bosch, AO Smith, United States, Japan, the degree of energy, Matsushita also invest.

Multinational investment, not only for the water heater industry water into the huge Chinese capital, more rigorous quality management is to bring awareness, higher-value products with added technology and rational philosophy. Water heater industry in China about the current high-water heater, it is necessary mention the rate of energy in Japan, Matsushita and forest.

However, gas water heater industry in China has been obsessed with the market-oriented business model, gas water heater main businesses are the "price war" in the market-driven by marketing, even though the production and sale of products sets the number of fast growth is limited by the low selling price and the market impact of rising materials continuously, the domestic gas water heater is still a traditional product in recent years, low-tech, high security factor is not the main water heater flue. According to statistics, China's market share of sales of gas water heaters water heater, chimney constituted 66.8% of total revenues. Flue type water heaters are 60-70 the past century products and even if China's market-leading products is currently strong emission water heaters, heaters Water, Divine is the late 80 th century, the product may be said that the technical content of the gas water heaters in China and its commercial scale is not high.

Domestic gas water heater market, because prices are falling, industry profit margins in the industry have been declining rapidly. Most current water heater, commercial profit margins of less than 5%, or even worsen. International investment profit financial indicators for at least 20%, water heater market in China For many years considered "areas of low investment value." Although the consortium in 1995, one of Germany's top ten Bosch Group and Shenzhou joint venture, a comprehensive investment in China gas water heaters, but low domestic gas, water heater, and a steady loss profits diminish.

Foreign brands, and they had higher removal rates of products, Chinese consumers spent only a few hundred dollars to select water heater brands in China, the national consumer sentiment is happy thing, but Chinese consumption is difficult for the consumer products of high quality level, it is a blessing.

China gas water heater in the field to enter a persistent lack of new capital, in particular, a consortium of international capital to enter, no new access to international capital, the traditional industrial structure adjustment is difficult with large, overall industry technology level is low, and industrial structural adjustment and cross-reference business competition is not based on high technology products and value-driven business, stay in a price war that only low-level competition, technological level of domestic heaters water technology in a closed circle of self can not raise long-term.