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What do you know about the second fastest growing medium?
Quick - What's the first word that comes to mind when you hear outdoor advertising? billboards, no? Well ... While there is no correct answer, while "B-word ' GO is to comeback when asked about outdoor advertising can be a bit of time.
Much more than billboards
Do not get me wrong. Billboards are wonderful - their mere size commands attention and were outside the star for more than 100 years. But today, the star must share the stage ad ... and billboards are just part of the out-of-home occupancy. In 2008, outdoor advertising is so much more than billboards. Industry grows in size, scope and uniqueness, riveting new users with an endless variety ways to attract attention and make a statement.
The landscape is thick with trends and ripe with new ideas, and it is not easy feat stay on top of the latest and greatest opportunities. In fact, you just might need a guide.
So little time, so many possibilities
What are they? Well, how much time do you have? Let's see - there are banners & wallscapes, building lighting, cinema ads, display station, an interactive window, projection mobile, scooter caravans, branded Segway teams, shuttle bus programs, text messaging and Bluetooth programs, video display vehicles walking billboards wrapped smart cars and. And that's just the beginning ... It's a real smorgasbord out there, but this is both an opportunity and challenge.
With option is great, but the key is to mix together to yield a perfect recipe for brand success. Like every great chef knows that it is distinctive, and just the right spices to turn a meal from good to great. This exception is outdoor advertising world.
Let me give some examples.
Newfangled one to one marketing
Recent We have designed a program for American Airlines provides a clear example. AA trying to get the word out about its new direct route between Chicago and Shanghai & I wanted to make a strong impression. So we made an impression! Brand Ambassadors dressed in a sweatshirt & AA-toting AA carry on luggage into the streets to personally distribute 100,000 quotes for business professionals with your own messages, such as "Non-Stop to Shanghai at American Airlines, a perfect game. "In addition, Caravan scooter filled backlit panel toured the city to decorate the interest and awareness awareness. One-on-one marketing on a grand scale: an engaging, informative and definitely unforgettable.
In another example, Nationwide Insurance wanted something really unique, which launched its "Life comes at you Fast "campaign, and so in addition to traditional fare, we offer the wrapped buses in 14 markets, an eye-popping lenticular airport dioramas and a 30-story building, lighting the Nationwide World Headquarters in Columbus, Ohio, who lit the skyline over 350 'tall! All in all, this award-winning outdoor campaign was very successful and the client was back in the last three years more.
We all know who's on first ... but out-of-home is second!
There is no doubt that the Internet is the fastest growing media, but many advertisers are looking for personal contact and more 'wow' factor than the Internet can provide. And if that the customer is always right, they tell us something through the rapid growth of outdoor advertising enjoys, including through economically trying times. That is, after all, the second fastest growing medium. From street teams to interact with consumers by 350 feet tall, spectacular views - all there.
So how do I get started you ask?
Experts issue
It's a bit funny that we do not think twice about renting a personal trainer, a financial adviser, or a wedding planner, but when it comes to seeing our ad budgets are spent, we foolishly think an expert is not necessary. With hundreds of options how to choose and declining budgets, how you spend it matters, and you would be well served to find a partner with specialist expertise in identifying and implementing the best solution for you. Not only do you save time and money, but you will ROI rise as well.
One size does not fit all, nor should it - not when there are so many colors and flavors there choice!
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