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Small cars are raining on India this year. The emphasis is on the premium small car, which is the fastest growing segment in India today. Just a few years ago there were only a few premium cars available, but the scenario is set to change over the next few months. Will be the most crowded segment of the Indian automobile industry.
This segment gets ready for consumers who want to switch to higher value of small cars, but do not want to go to the sedan. India is traditionally a small car market. Therefore, car manufacturers have feel that the small car owners will only upgrade to a higher value of the car in the same segment. Consumers demand more stylish, elegant small cars, and have the ability to afford such a car. There waiting for an opportunity to car manufacturers who are very bit because of the global Depression.
Maruti Suzuki has launched the Ritz, the premium small car in its stable. Ritz will cost around Rs 5 lakh. The only other Maruti Suzuki car in this price range is the Swift hatch. Maruti Suzuki gave Ritz exceptional emission technologies that are compatible BS-IV and high fuel efficiency. Passengers will have a high seating position. The manufacturer says it snazziest product still comes from his stable. Ritz will be the second small car in less than six months after the car manufacturer.
At the foot of the Ritz, Honda will launch premium compact car Jazz in June this year. Prices for the new car is based on the R 7 lakh and will be slightly lower than that of its top sellers Honda City. Infact, Jazz was developed by the City platform. Jazz comes with typical features such as airbags and Honda G-Con technology. It is likely that the ABS as an option. The stylish exterior is repeated in the elegantly designed interiors with spacious headroom and leg. Jazz is known as the Fit in the U.S. market. At launched the most expensive hatchback market.
German car manufacturer Volkswagen plans to launch Polo, Small car by the end of this year or early 2010. Polo Sport typical European styling fine flowing lines and intelligent design. Trial production of Polo started on its Pune plant. Volkswagen Polo plans to make strategic product for its brand positioning in the Indian car market. In addition, Sedans guarantee the highest compared to other volumes. Volkswagen's presence in India is limited to two luxury sedan Passat and Jetta. Polo will be positioned as a luxury car family.
a major international player Fiat Motors also plans to foray into small car segment. Has lined up a premium small cars such as - 500, Bravo, Grande Punto, and more. Company recently launched a stylish sedan Linea in India. Another product is likely that the Grande Punto, which is likely to emerge in markets by the end of this year. The company currently markets a small car Palio and Palio Stile in the country. Prices of small cars from Fiat, it is likely that start of RS 10 lakh.
Indian car buyers are very cautious about fuel consumption and maintenance costs. It is not clear how consumers will respond to each of these products, as all of the then strong network of service centers and dealers. Apart from these models, more on the way to market the next few years. Toyota, Nissan and Skoda have built their products for next year.
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